The Program

Want to become one of tomorrow’s winners? Better understand China today

Before the trip

You are not sure yet? Please sign up for our Business Experience China inspirational and informative evening event and get the input you need to make the decision to join us. The business tour leader and experts from We ‘R Asia and 1421 consulting will explain the program and answer any question you may have. Just send us a mail or call.

Intake and audit

After signing in we will open the platform for “business experience china members only”. From there you will get all relevant and updated information regarding the program, the fellow entrepreneurs and on China (for preparation purposes if you like). We will also organize a special audit and intake to gather your wishes and demands on a personal and business level and discuss whether you would like a matching appointment. You have time to contact the business leader during the trip (Paul van Hek) or pose your questions to our support team.

Matching appointment

We will explain and ask you whether you want to make use of the unique possibility to have a matching in China between you and a Chinese company linked to your business. If you want to do this you will get free support from We R Asia (in case you want to match with a possible producer) or 1421 consulting (in case you want to sell in China or start your business over there).

Approximately 5 weeks before we leave – preparation and introduction

We will have a preparatory evening for business experience China members only. Objectives are:

  • Meeting the fellow entrepreneurs and getting to know each other
  • Practical information, the programm and how to prepare
  • Explaining the Chinese toolkit with:
    • Facts & Figures
    • Key trends and related possible business benefits
    • Tips on books, movies and what to find where on the internet
    • All relevant contact information
  • Your first inspiration and experiences from:
    • Dutch companies operating in China
    • Leading Chinese companies operating in the Netherlands
  • Learning about China (under construction) from different lecturers

Program Business Experience China

Please click on one of the items below to show more information per day.

Just to mention a few (exact program to be determined):

Company visits you will never forget. Some examples:
- Huawei
- WeChat
- SHV Energy China (Xiweigas, Lecturer CEO Maarten Bijl, speaker at the Global Fortune Forum)
- BYD Auto (Worlds largest producer of electric cars)

Meet and experience Derek Kwik or one of his fellow investors. Does anyone knows more about business trends in China?

Accelerate your learnings from:
- Paul van Hek (24/7) – RedFoxBlue (international business development)
- Consultants from the 1421 consulting group and We R Asia (English speaking Chinese consultants on all business aspects in China!)

If you want we arrange a 1 to 1 meeting with a Chinese company fitting your business.

You visit the Peak in HongKong

Get inspired by several innovators in HongKong and Shenzhen

Experience Shenzhen (silicon valley of China) or Guangzhou through a business city tour

The great Chinese Wall

The Bejing highlights with the forbidden city and a great “Foodie Tour!”

Business lunch or dinner at the Ambassadors residence in Bejing

You stay in top end (5 star) hotels

Business Experience China Event

  • Getting all relevant information about your trip
  • Meet all group members joing this trip
  • Meet entrepreneurs and experts explaining about business in China
  • Meet Paul van Hek and the consultants from 1421 and We R Asia.

Intake from Paul van Hek to gather all wishes making this trip the best possible experience

  • (Optional) audit from 1421 Consulting Group or We R Asia
  • Check how “Chinable” your company is
  • Making the best possible match followed by a unique 1 to 1 meeting between you and a Chinese company best fitting your business.

Get relevant information about China and doing business in China

Day 1: Leaving from Schiphol

As a group we leave Amsterdam at 5PM for HongKong (direct flight KLM).

Day 2: Arriving in HongKong

  • Upon arrival (10.20AM) experience this amazing metropole by bus
  • Introduction on China by 1 or 2 lecturers
  • City tour visiting a co-working place for innovative start-up companies
  • Enjoy the tram ride to the great Victoria Peak with the best views over the harbour and city
  • Have dinner and enjoy your stay at your 5 star hotel (link)
Note: the exact program will be determined after the intakes.

Arrive and visit Shenzhen

  • In the early morning we leave by bus to Shenzhen
  • Experience Shenzhen, the silicon valley of China, through a business city tour and talk to different entrepreneurs
  • You visit some great and innovative companies like:
    • Visit and get inspired by Huawei. An innovative and leading global information and communications technology (ICT) solutions provider. Driven by ongoing innovation and open collaboration they have established a competitive ICT portfolio of end-to-end solutions in telecom and enterprise networks, devices, and cloud computing with more than 170,000 employees worldwide.
    • Ever heard of BYD? You will visit and see (by mono rail!) one of the worlds largest car and commercial vehicle manufacturers and for sure the most innovative on the electric car/bus market. BYD stands for “building your dreams”. BYD is a high-tech company devoted to technological innovations. Founded in 1995, BYD has grown into a global company with 220.000 employees today. Throughout its 23 years of high-speed growth, BYD has played a significant role in industries related to electronics, automobiles, new energy and rail transit. From energy generating and storage to its applications, BYD is dedicated to providing zero-emission energy.
  • Let’s have dinner and enjoy your stay at your 5 star hotel.

Shenzhen – Guangzhou area

  • Optional: if you go for a 1 to 1 meeting with a Chinese company fitting your companies business you miss out half a day of the group program
  • Experience Guangzhong, part of the biggest metropole (city region) in the world with 65 million people. You feel and see this transformation from historical to modern business Guangzhong by Bicycle!
  • You visit some great and innovative companies like:
    • You know Whatsapp. This day you step into the world of WeChat, part of Tencent. Probably the most innovative company in the world having over 50% of its people working in R&D. It’s Tencent’s mission to enhance the quality of human life through internet services like instant messaging, e-commerce, search engine, information security, gaming and many more.
    • Let’s meet and learn from a Dutch company! Xiweigas is part of the Dutch family owned SHV Group (over 60.000 people employed and euro 19 billion turnover). We meet Maarten Bijl, CEO of SHV and speaker at the world economic forum. He will explain core aspects about doing business in China out of the practice. Xiweigas (part of SHV Energy Group) employs about 5.000 people in China and has its focus on energy investments and development. SHV Energy Group, is currently the world's largest LPG distributors, employs more than 15.000 people, provides safe, effective, such as LPG, LNG and biofuels energy solutions and services for 30 million customers in 28 countries in three continents, and strive to help customers to obtain the decentralized renewable clean energy.
  • Optional: we arrange a visit the worlds largest golf course (mission hills – Shenzhen) with 12 times 18 holes
  • Optional: we arrange a visit to the Evergrande Football School. The worlds largest football academy with over 20 trainers recruited from Real Madrid.
  • Let’s have dinner and enjoy your stay at your 5 star hotel.

Note: the exact program will be determined after the intakes.

Shenzhen – Guangzhou area

  • Optional: if you go for a 1 to 1 meeting with a Chinese company fitting your companies business you miss out half a day of the group program
  • You visit some great and innovative manufacturing companies like:
    • Winstech Tangxia - Precision industrial metal From made in China to Invented in China. You will visit 1 or 2 real innovative production company. Winstech is one of them. Just see and learn how this company creates synergies between innovative designs, skilled technic, efficient production methods and competitive pricing. Their business scope is: progressive tools, single-hit tools and transfer tools as well as auto part stamping, electronic part stamping and polyform manufacturing.
  • Optional: we arrange a visit the worlds largest golf course (mission hills – Shenzhen) with 12 times 18 holes
  • Optional: we arrange a visit to the Evergrande Football School. The worlds largest football academy with over 20 trainers recruited from Real Madrid.
  • Let’s have dinner and enjoy your stay at your 5 star hotel.


  • In the early morning we take our flight to Bejing arriving just before noon
  • After Lunch and checking in at your 5 star hotel we will visit 1 or 2 companies. Out of the intake interviews  we will select 1 or 2 of these companies:
    • Fokker Elmo
    • Eurobakery
    • Suitsupply
    • Sennheiser
    • Smart freight centre
  • You will meet Peter Pronk. Owner and CEO of 1421 Consulting group, living in Bejing. Peter is an inspiring lecturer talking about do’s and don’ts doing business in China and with the Chinese.
  • In the evening you will enjoy the private Hutong foodie tour. It’s about food and drink but you will discover funny things and hear great. Visit 5 different restaurants, have unlimited beer, be welcomed for a meal in a hidden Hutong house and try the fresh ber in the Hutong brewery.
  • You are tired so you will enjoy your hotel.

Day 7: Beijing & The Great Wall

  • In the early morning we leave for the great Chinese wall. In 2 hours and some breathtaking scenery we arrive at the Mutianyu section. One of the best preserved places to visit this “one of the seven world wonders”.
  • When we are back on time we probably plan another company visit (f.e.: Fokker Elmo, Eurobakery, Suitsupply, Sennheiser, Smart freight centre)
  • In the evening we try to have our goodbye dinner together with our Dutch Embassador at the residence of the Dutch Embassy, probably together with some speakers
  • You will enjoy this day and evening and enjoy your last night at your hotel.

Day 8: Back to Amsterdam in the morning

As a group we leave Bejing at noon arriving Amsterdam app. 3.30PM (KLM direct flight).

Business Experience China wrap up meeting

  • Business Experience China wrap up meeting. Exchange with the group members and China experts:
    • Your experiences
    • Your questions
    • Your next steps
  • Optional: as a China Business Experience member we will provide you with some interesting offerings and inform you on relevant themes and issues

After the trip

Business Experience China platform:

Through a free membership  you will stay connected to all other members (entrepreneurs joining this and later programs) and all relevant connections for business in China. We will share any relevant information and interesting proposals.

June – Business Experience China Reflection Evening:

Approximately a month after our return from China we invite you and all the participating entrepreneurs to look back at the experiences we have had. The evening is to share experiences, reflect on the success of the trip, share memories, ask questions and simply enjoy the company of the group once again.

Of course, you can always ask one of the experts to support you on your international business development strategy or finding the best possible partner for producing in China or start selling to China.